Archive for the 'Book Report' Category
Amazing Places to Live the Rest of Your Life
May 26th, 2008 Categories: Book Report, Real Estate News
In today’s debut Book Report, we’ll take a look at the latest offering by uber real estate tycoon, Barbara Corcoran, founder and CEO of the Corcoran Group.
Appropriately named Nextville, Amazing Places to Live the Rest of Your Life, Corcoran identifies 8 trends - and 100 places - that are changing the way people think about their ‘next’ house, whether making a life style change or in retirement.
As part of her research, Corcoran conducted an on-line survey through the Trulia Web site to establish what baby boomers were looking for in their ideal retirement location. Their top priorities:
- Safety
- Affordable Housing
- Good Weather
- Nice Scenery
- Friendly People
- Good Health Care
- A Nearby Airport
Not satisfied with these generic guidelines, Corcoran conducted another survey on whatsnext.com and asked what people dreamed about.
And that’s when the fun part started. Over 80% of respondents dreamed of pursuing a passion or engaging in something they loved to do and a majority also expressed a desire to be part of a like-minded community.
Corcoran notes that, for her (and I would imagine for many of us) the guts of the real estate business is matching up the right person with the right place based on his or her unique needs and personality. Using that premise and what she learned from the surveys, Corcoran establishes 8 trends that are determining factors for that next house and lists corresponding locations.
- Pursuing Your Passion - anything from golf to bird watching to books
- Forming a New Community - communes, 21st century style
- Living Young - emerging cities and college towns
- Living Green - ‘nuf said
- Losing Yourself - living abroad
- Finding Your Purpose - volunteering as a way of life
- Living the Boomerang Life - time shares, house swapping, RV travel
- Going Nowhere - and loving it!
Admittedly, Corcoran’s list of corresponding locations is not all inclusive but it’s enough to make you start thinking - and dreaming - and it’s a great marketing resource for agents.
Check your local Barnes & Noble store or online for availability and dream your own next place.
Michael
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